A Natural Solution for a Better Planet
Wool is 100% renewable and biodegradable, supporting a healthier planet through cleaner, more sustainable fiber use.
Managed sheep grazing boosts soil carbon storage by up to 80%, improving land health and reducing atmospheric CO₂.
U.S. wool producers follow AWA and Sheep Care Guide standards based on the 5 Freedoms of Animal Welfare.
Choosing wool means investing in long-lasting, sustainable garments built for years of comfort, wear, and reduced waste.
With 1,000+ sheep breeds worldwide, wool is produced in diverse forms for different textile uses and performance needs.
Wool is reused at 4x the rate of other fibers, making it one of the most recycled and repurposed textiles on the planet.
Discover the Full Impact of Wool
The Fiber
Wool is more than a sustainable choice—it’s a natural fiber that embodies responsibility and care for the planet.
Explore Wool’s Impact
The Land
Effective land management is at the heart of wool production, ensuring harmony between agricultural practices and the environment.
Dig into Land Practices
The Animals
Caring for sheep is the heart of wool ranching, a profession passed down through generations.
Sheep Care Up CloseA Commitment to Sustainability
The American Wool Council is a division of the American Sheep Industry (ASI) and proudly supports initiatives such as Make the Label Count and is a funding partner to the International Wool Textile Organization (IWTO). These partnerships promote innovative solutions like carbon farming, regenerative grazing, and transparent labeling to advance environmental stewardship and sustainable wool production.
By choosing American wool, you’re supporting a balanced future that benefits the environment, uplifts ranchers, and promotes responsible choices for everyone. ASI also provides a wealth of educational resources to help wool producers stay informed and adopt the latest best practices, ensuring animal health, land sustainability, and long-term viability for the American wool industry. Interested in more? Check out these resources.
Natural, Sustainable, American-Grown
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