Truth: Wool is cool for summer. Athletes and America's elite combat soldiers rely on wool performance clothing in hot climates because it breathes, has a UV protection factor of 30+, and is odor resistant.
Myth: Itchy & Scratchy
Truth: American Merino wool fibers are incredibly fine - making a fabric that feels soft and gentle to the skin. Nothing has, or likely ever will, compare to the touch of wool in a fine suit.
Myth: Heavy & Bulky
Truth: Layers of thin wool work miracles for a wardrobe. Wool fabric drapes beautifully in suits, skirts, and coats, while also adding an unmistakable element of distinction to any accessory.